What Is SEO and Why Is It Important To You?

If you’re a Beachbody Coach, or want to be one, we cannot stress enough on the importance of starting your own website. And having your own website means having at least a basic idea of SEO and how it works. Here at BodyPressSites.com, it’s our mission to help our members – Beachbody Coaches such as yourself – establish their own online business empires.

Now, while we help you with everything related to the setting up of your website with our managed WordPress hosting platform, it is also important to us that you are knowledgeable about the basics of SEO, web design and online marketing – that would make our task so much easier. With that in mind, we have decided to offer our members a comprehensive tutorial on SEO. Let’s begin with the first chapter on the SE0 101 for Beachbody Coaches series, What Is SEO and Why Is It Important To You?

SEO is Search Engine Optimization. SEO is a set of principles, tools, and techniques that are used to organically rank content on search engines such as Google, Bing and Yahoo. SEO is a unique combination of art and science and involves a complex set of methods and techniques that are implemented over an extended period of time. The main goal of SEO, which is what every SEO professional strives for, is simple – winning Google’s trust.

Now, let’s understand what trust means in the context of SEO by considering the following example. You’ve just started a new business and you want a loan from a bank to help finance your operations. You have no revenue, but you still want the loan. Do you think your bank would lend money to you if you have no revenue or even collateral to present? No, you wouldn’t get a loan, as your bank wouldn’t trust you with the money.

It is pretty much the same with Google. If you cannot get Google to trust your site, you shouldn’t expect to rank highly on Google’s SERPs (search engine results pages) and will get little, if any, traffic.

Google takes its responsibility as the gatekeeper of the World Wide Web very seriously. Most people trust Google to deliver the best results and to guide them to the best sites. So, as a website owner yourself, you got to earn Google’s trust. You must work hard to optimize your site for the search engines.

So, how do you do that? How can you use SEO to make your site stand out on Google’s SERPs? It’s not going to be easy, but the rewards of getting your site on the top of Google’s SERPs for your category (say, “beachbody coaches”) and area (say, “san francisco” or “los angeles”) can potentially make you a multimillionaire in a relatively short period of time by sending an avalanche of quality leads your way.

But getting to the top of Google’s SERPs is not easy. The competition gets more intense every year as the Web continues to expand. We understand that. But if you’re going to climb Mount Everest, well, you need to know the basics of mountaineering. That’s exactly what we will help you with in this tutorial – SEO 101 for Beachbody Coaches. We shall peel away the veil of secrecy the shrouds SEO, one layer at a time and to the core of the issue- How to get Google to trust you.


Trust is fundamental to SEO, it has to be built and earned. Because once Google trusts you and you’ve successfully exhibited higher trust than your competitors over a period of time, you will build relevancy. We encourage you to go through all the chapters in this tutorial as many times as you can as we discuss the precise methods and techniques that will help you earn Google’s trust, without violating any of its rules.

We will also talk about the pitfalls of turning over to the dark side of SEO, called Black Hat SEO, either knowingly or unknowingly. We will tell you how to deliver value to your visitors on a consistent basis and not just how to get more people to visit your site, but to ensure that they stay on, linger and complete the action that you require them to do – which is to sign up for Beachbody or to purchase the Beachbody products being sold by you.

So, are you ready to explore the fascinating world of SEO with us? Let’s get started with your first lesson – Earning Google’s Trust.

Read next article: Part 2 SEO 101 Earning Googles Trust →