Introducing Page Rank
In the last chapter, we touched upon the concept of building authority in Google. And the way to do that is to increase your PageRank. What is PageRank exactly?
Back in the mid-1990s, when Larry Page and Sergey Brin were students at Stanford University, they came up with an algorithm to index the Web, and this algorithm created what they called PageRank. PageRank was created according to a formula that conveys a sense of importance to any page on the World Wide Web – this can be anything from zero to ten.
How does PageRank work? Page is basically a computation that indexes a site or a web page by its potential to randomly appear in search. PageRank is nothing but a numerical representation of the formula that is used to measure this.
PageRank is based on a number created by Google, which tallies the value of a page relative to the other sites on the Web. PageRank is not the same as relevance. Relevance is what drives PageRank, not the other way around…relevance can be compared to a key and PageRank to a lock.
Can Google exist without PageRank – it probably can, but in a diminished capacity, just like you can have a door without a lock. But it cannot exist without a more important concept – relevance.
Every number on PageRank is exponentially higher than the number below it. For example, if a site is ranked 2 on PageRank and it moves to 3, that’s a HUGE difference. It may seem nothing, you are only moving up by one step; but since PageRank numbers are exponential, it’s a major difference indeed. It is a lot harder to move from 3 to 4, even harder to move more 4 to 5, and so on.
What are the websites on PageRank that are ranked 9 or 10? Well, insanely popular sites such as Google, Facebook, Yahoo, YouTube, Twitter, that have hundreds of millions of people using them on a daily basis are all ranked 10 on PageRank. BBC.co.uk. CNN.com, NYTimes.com are the popular sites that are ranked 9 on PageRank.
It’s very, very difficult to move up on PageRank. Going from 4 to 5 takes years. Let’s not even imagine moving from 8 to 9 or 9 to 10. Now PageRank is not perfect, and doesn’t tell you everything you want to know about a website. It is just a formula that determines the importance of web pages.
The key to your website’s success is its relevancy for sure. But you can have a very relevant content and it won’t mean much if your PageRank is not high as well. That’s why it is so important to learn how to build PageRank. PageRank may not tell the whole story, but it does give you a good idea of how many people are looking for your content.
There are ways and means to build PageRank and I will discuss them in detail in the next few chapters. As your PageRank gets higher, getting on the top of Google’s SERPs becomes easier. But till you are able to get your PageRank higher, be prepared to exist in the lower reaches of Google. That’s just the way it is.
But once your PageRank starts increasing you will find getting much higher traffic than before. You will learn how to increase PageRank, how to increase the number of quality links to your site. Link building works only if you get inbound links from quality sites. Links that come from sites that have a high PageRank are far more important than those than come from those with lower PageRank.
In the next chapter, we discuss how to build valuable content on your site to build your PageRank. That is just the first of the many strategies we are going to reveal on building your PageRank. Now, we are really getting into hard core SEO. You shouldn’t miss it for the world!
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