Dealing with Google’s Mobile Friendly Update
In the previous chapters, you have learned about Google’s algorithmic updates such as Penguin, Panda and Hummingbird. There is another major update you should know about that is critical to your SEO – The Mobile Friendly update from Google.
The Mobile Friendly update was introduced in April 2015. Google announced that it would affect mobile rankings of all listings on its SERPs and would favor only those that were mobile-friendly. This has far reaching consequences and affects 60% of all searches done on Google.
As you are aware of, the Web is increasingly moving away from the desktop computer and more towards the smartphone, tablet and even wearables such as smartwatches. It’s not okay any more for your website to be designed just for a PC or for just one particular screen size.
If you want more people to see your site, you must design it to be compatible with all mobile devices. After all, most will look for your business on their mobile phones as the smartphone penetration is over 80% in most developed countries around the world. You must design your website to offer the best user experience for those viewing it on their mobile phones.
Keeping this in mind, Google has designed Mobile Friendly guidelines to ensure that your website looks great across multiple devices and platforms, and not just on the same device, such as a desktop. This adds a new layer of complexity to your website design. Remember, over 50 percent of the searches are made on the mobile. So if you are not on the mobile you are losing out on a vast majority of your potential customers.
So take Google’s Mobile-Friendly Test here [https://www.google.com/webmasters/tools/mobile-friendly/] and find out if your website passes the test. If not, here are some tips on how to make it mobile friendly for your visitors.
Build your website for the smallest screen size
The best tip we could give you is to develop your website for the smallest screen size first, and then you can build up on that on a gradual basis. Building your website for the smallest screens and making it work in extremely constrained environments will make it capable of functioning later on all devices and platforms.
The question you will have to ask yourself while designing the website are – what are the most important things on it that you want your customer to see? What will help achieve more conversions? How can you get a customer to follow up on the call-to-action? Be clear about what your goals are with the website design first, and what you want to achieve with your website. The rest will follow easily enough.
Lead with a call-to-action
Your call-to-action is the most important part of your website, because without the call-to-action, you won’t make any money from the website. Your calls-to-action, whether they lead to a sign up page or to the checkout, should be prominently displayed on all product pages, or sales pages, just below the product photo and above the customer reviews or user comments.
Navigation is the key to your website design for smartphones and tablets. On a desktop, your visitors will have a mouse to navigate around the website. Obviously, there is no such option on your smartphone or tablet, where they will have to use their fingers or thumb for the navigation. This means having large buttons on the website that are easy to click and not having too many links on it. Streamline the design as much as possible and if there are any additional links, move them to the collapsed navigation menu. Avoid cluttering the website as much as possible.
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